but a lot of the advice you’ve been given about blogging is.
Blogging for your business can be one of the most effective ways to communicate with prospective clients/customers – if you do it right. That means you need to approach business blogging as part of your marketing strategy instead of using it like a marketing tactic.
That’s why I created Acumen 8.
My name is Kathy Hendershot-Hurd and I’ve been helping businesses create powerful online marketing tools (a.k.a. websites) since 1997.
While the WAY you publish information to the web has changed over the years, the TYPE of information you need to publish in order to build your business remains surprisingly similar.
This makes sense if you think about it – because after all – it’s the TECHNOLOGY that’s changing – not the humans using it!
Acumen 8 begins by teaching the mechanics of creating website content using the WordPress CMS (content management system). WordPress is constantly changing – and the WordPress tutorials on this site change with every update.
However, I’ve also taken it a step further and offer VALUABLE guidance on exactly WHAT KIND of content you need to create through resources like the 8 Week Power Blog Launch.
If you’re looking for the tools you need to create a solid content marketing strategy for your business – then welcome to Acumen 8.
My sole purpose for creating this site is to provide support to Acumen Web Services clients.
I’ve been delighted to watch clients who were self proclaimed technophobes use these video tutorials to create beautiful, professional looking websites for their practice. The website they created on their own would have cost tens of thousands of dollars if they had hired a professional (or me) to create it. However, they were able to do it on their own using the tutorials offered here at Acumen 8.
Want to create your own professional website? Visit Acumen Web Services to learn more.