Have you ever wondered why one business seems to “ignite” and “take off” while a similar business will fail to get out of the starting gate?
Do you assume that a business with a great product or service will naturally “win” – and succeed?
Children love fairy tales – where the bad guy gets what’s coming to him while the hero not only gets the princess but lives happily ever after to boot. While the good guy always win in these fanciful tales – things often don’t turn out that way in the “real” world – especially the world of business.
Collecting consistent “wins” in the marketplace takes more than just great products and great service. While it’s not the stuff of fairy tales, it’s often the business that creates the best marketing messages that “wins” in business.
The best marketing messages always clearly communicate the BENEFITS.
Acumen 8 is proud to offer a complete course on Creating Benefit Driven Messages for its members. Within this course, you’ll learn how to quickly and easily drill into every feature your product or service offers and discover the benefit gold that lies within.
- Introduction to Benefit Driven Messages
- Benefit Driven Message: Seeds of Success Case Study*
- The Five Laws of Benefit Driven Messages*
- Hipstamatic Benefit Driven Message Analysis*
- Instagram Benefit Driven Message Analysis*
- The Unwritten Benefit Driven Message Rule*
- Hipstamatic vs Instagram Benefit Driven Message Final Analysis
If you’re already a member then sign in to gain access to the messages above marked with a *.