[ms-protect-content id=”1409″]Before you click the “create button” link to complete the creation of your payment button, you probably want to add the advanced features which are offered as the Step 3 optional choices.
Step 3: Customize Advanced Features allows you to create your Paypal button so that after your customers have paid for a product or service, they will be taken to a specific page on your website.
People HATE to pay for something online and then WAIT for it to be delivered. This is especially true when it comes to digital products. If you don’t have a strong relationship with your customer, it is CRITICAL that you take the additional steps which are part of Step 3 so that customers don’t start thinking that they have paid for something they will never get in the future.[restrict]
There are two fields (identified with red arrows in the screenshot) where you can enter a destination for customers.
The first field is where you direct customers who for some reason have abandoned the checkout process.
When I set up a page for “cart abandonment” for my clients, I create a WordPress page with the following copy, ” Do you have questions that [insert client’s name here] needs to answer before you complete your purchase? Or do you just hate technology and want to arrange for another payment option? Fill out the form below to communicate with [insert client’s name here].” I then add the form shortcode below that text.
I then publish the page, view it in my browser, and copy the url from the browser navigation bar to make sure I don’t make a typo when entering this url into the field in Paypal. I then enter this url into the appropriate field in Step 3.
The 2nd field highlighted with a red arrow above is where you send customers after they have successfully made a payment. This page can either deliver the digital product or let the customer know what to expect next. When the page is complete, I publish the page, view it in my browser, and copy the url from the browser navigation bar to make sure I don’t make a typo when entering this url into the field in Paypal. I then enter this url into the appropriate field in Step 3.
Once you populate these fields, every time you choose to “create a similar button”, these values will remain the same unless you manually go in and change them.
If you’re reading this tutorial BEFORE you started creating your button, then create a page for cart abandonment and another page for successful checkout before you begin the button creation process.
If you just got to this tutorial in the MIDDLE of creating your button, go ahead and save (create) your button before you create the pages for these fields. Paypal may sign you out of your account if it takes too long to create these buttons, and if you don’t save your progress, you may have to go in and start over again.[/restrict]
Remember, when you edit Step 3 options in one button, every time you choose to create a “similar” button, the new button will contain the same links in Step 3 as the original button.
Once you’ve got your button created, then it’s time to add the button to your WordPress page.